03 August 2009

Regional Tactics

New Boholano, a club of sorts along the pier.

Nearing the port of Manila, as well as in the nearby districts that hawk its goods and house the many urban migrants, are establishments proudly displaying the regional provenance of their owners.

Above this Quiapo restaurant, capiz windows and a girl chilling out.

What are the advantages of naming your establishment after your home region? Aside from just wearing your provenance on your sleeve (like some jeepneys do), giving an indication of the cuisine (which is not very probable, actually, given produce homogeneity in the metropolis), these may mark them as places for newcomers (or homesick old-timers) to come in for a Manila briefing, a chat in native dialect, updates, the possibility of finding someone to carry packages home, etc.

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